Supporting Families and Their Futures
The capacity for small towns to rally around a good cause and “git ‘er done” is almost limitless, but there are limits, as Kailyn Krchov, Co-Chair of the Rosetown Kid Kare Board of Directors, found while fundraising for the town’s daycare expansion project.
"Raising $2.5 million is no small feat. Canvassing for donations for our daycare was both humbling and enlightening. While our local families and businesses showed immense generosity, it also highlighted the limitations within our community. That's where support in rural communities from larger businesses like ADAMA becomes invaluable,” says Krchov.
What Krchov is referring to is ADAMA Canada’s Stomping Grounds program, which was created by the company with the mandate to invest in local initiatives that support youth, health and connection. Krchov became aware of the program through her employer, the Rosetown, SK, location of ag retailer Rack Petroleum, where she works as a sales agronomist.
“When we launched Stomping Grounds, we intentionally set it up to include the local ag retailer to help identify local projects for investment,” says Gord Hounjet, Area Business Manager with ADAMA Canada.
“The retailer is often involved in helping the project apply and the Rosetown Kid Kare project was a real right place, right time situation with Kailyn both working at the Rack and being heavily involved in fundraising for the project,” he says.
Krchov and Rosetown Kid Kare received word in April that their application was selected for a $7,500 investment. Now in its second year, Stomping Grounds has invested over $150,000 in community projects across Canada.
“ADAMA’s contribution is not just financial; it's a testament to their commitment to the future of our community and we're deeply grateful for their support,” says Krchov. “Until now, it’s just been a project that’s been in the planning and fundraising phases, but we’re thrilled to finally have started construction on our new space.”
For Krchov, the completed project is going to have an impact far greater on the community than adding 27 new daycare spaces for local families.
“It's not just about constructing a building; it's about building a brighter future for our community," she says. “This funding ensures that more families can access the care they need and it is empowering parents to join the workforce.”
Hounjet agrees that projects like this can have a far greater impact on rural communities than the specific need it fills.
“It is no secret that there is an extreme shortage of labour in rural communities and in ag-related work in particular,” he says. “If a project like this enables a parent to return to work who might otherwise be unable to, that is win-win-win for the kids, the parents and the local community.”
About ADAMA
ADAMA Canada has been supplying the Canadian agricultural community with crop protection products for more than a decade. We offer an innovative approach to ag and proactively seek opportunities to listen to what our customers, experts and colleagues have to say, taking their inputs and learning from their experience. We combine these insights with our expertise and respond with new products, solutions, services, tailored commercial policies, or information that is relevant to them. We are passionate about agriculture and approach what we do as much more than just a job. Our straightforward, get-it-done attitude helps us stay focused on what we care about most: helping our customers create more sustainable, profitable businesses. ADAMA is the seventh largest crop protection company globally with sales in 100 countries and has the largest portfolio of any company with over 270 active ingredients.