Real-time Results Under Local Conditions

To support our product pipeline we have developed an extensive network of trial sites across Canada, organized into three categories:

• Research and Development Sites: Small plot research focused on exciting pipeline products, 2-10 years from commercialization.
• Knowledge Sites: Demonstration sites showcasing new and soon-to-be-released products.
• Experience Sites: Multi-product farmer-applied product trials.

Every summer we get to tour these sites with farmers and retailers, talking about the exciting developments we have coming down the pipeline and listening to your feedback. These chats have been incredibly productive and informative, and we’re so grateful to everyone who came out to see what exciting things we have to share. 

It goes without saying that this season has presented some real challenges in the field, but despite that, we still managed to have some great conversations about several topics, including:

• Concerns about Wild Oats, particularly group 1&2 resistant types.
• MAXENTIS® and its benefits, including whole plant protection and wide window of application.
• Asorbital® technology and how it gives our fungicides enhanced penetration efficiency and controlled migration.
• Our vast portfolio of herbicides, insecticides and fungicides that is continuing to grow based on farmer feedback.

If seeing real-time results under local conditions helps you make the best decisions for your farm, reach out to your local ADAMA ag retailer or one of our Area Business Managers. They'd be happy to help you find one of our plot sites nearby!

It’s been a great season, and we hope everyone has a fantastic harvest. Be sure to keep an eye on our newsletter for future tour dates and updates on all the exciting things we’re preparing for next season.