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Farmer in field with FHB

June 2024 Issue - ADAMA Delivers

The Tools You Need to Tackle Fusarium! Plus, the Release of the 2023 ESG Report, US Anti-Dumping on 2,4-D and a New High Load Product Announcement.
Farmer in field with FHB

Tools To Tackle Fusarium

With things heating up after the recent rains, now is the time to start thinking about Fusarium Head Blight (FHB) infection risk and fungicide application timing to preserve yield and marketability in wheat and barley.

Click here to read about two tools that you should keep handy to help you with scouting and your spraying decisions.
 

2023 Environmental, Social and Governance (ESG) Report

At ADAMA we approach sustainability the same way we approach most things in our business: we're driven by results, humble in our style and work hard to bring simplicity to the complex challenges farmers face daily.

Last month we released our 2023 Environmental, Social and Governance (ESG) Report, with highlights that include significant launches of innovative, sustainable products and a 14% carbon footprint reduction. Click for more highlights or to view the full report.

US Anti-Dumping on 2,4-D: Impact on Canadian Market

An anti-dumping petition into 2,4-D entering the US from certain Indian and Chinese suppliers is before the US International Trade Commission which is set to release its preliminary countervailing determination in early June.

Will Canada align its duties and tariffs with the US and how this will impact available products and cost?

Click to learn more

PRIORITY® HL: Your Ideal Glyphosate Tank-Mix Partner, Upgraded!

We are excited to announce the registration of our new upgraded formulation, PRIORITY® HL that will be available fall of 2024. PRIORITY® has been a market-leading pre-seed and post-harvest glyphosate partner for years, with proven extended control of volunteer canola and winter annuals. Now, with this new and improved HL formulation, it just got better! The 'HL' in the product name stands for High Load, or more concentrated, meaning it takes less product to cover the same number of acres. In ADAMA’s continued quest to make products better, this is the first of many high load products.

“Creating more concentrated formulations to increase the convenience of the product and decrease the environmental impact of excess packaging is important, and we are continuing to look at many existing products to see if we can upgrade their formulations in this way,” says Ambrely Ralph, Herbicide Product Manager for ADAMA Canada. PRIORITY® HL underwent rigorous testing in-field, including performance with different sprayer setups, different water pH levels, and tank mixes, to ensure it is the right fit for Western Canada. “We don’t just high load products for the sake of it. We must ensure the field and user experience are not compromised,” said Ralph.

For more information on PRIORITY® HL, we encourage you to talk with your local ADAMA Area Business Manager and secure your fall order.

Operations Manager, Wes Budakowski

Meet Wes Budakowski, our dedicated Operations Manager! Since joining the ADAMA team a little over two years ago, Wes has made it his mission to smooth out and speed up our supply chain. He really appreciates how hard our R&D team works to formulate crop production products and he takes his responsibility of getting those products to where they are needed, when they are needed, very seriously.

In his free time, Wes can be found spending time with family, looking after the yard, building gaming computers or planning his next trip (he’s excited to visit Western Europe or New Zealand next). Thanks for all you do Wes!

Cheers to 10 Years of Growing Together!

ADAMA turns 10! We’re celebrating a decade with 1 Identity, 1 Culture and 1 Global Brand.

Rooted in a legacy of over 75 years, our focus remains on farming, with a commitment to provide value and innovation to growers around the world.

We will continue to listen to our customers' challenges, learn from their experience, and innovate with sustainable technologies, delivering practical solutions that meet farmers' needs.

Here's to another decade of farming success!