Maximizing Profits in an Evolving Crop Market

With current crop prices sharply lower than those enjoyed in the last 3 years, growers are logically challenging many of their status quo decisions. Reassessing crop protection purchase decisions is a natural place for farmers to look in the hunt for improved ROI. At ADAMA, we welcome these discussions because there is much about our portfolio and market approach that growers may not yet be fully aware of. With seven new product launches in 2024 alone, the breadth of solutions available may be a pleasant surprise. ADAMA also believes a competitive 'upfront' price is the best approach for busy farmers, especially those wishing to optimize cash flow.

Knowing they can access a fully serviced alternative from their preferred retailer under normal terms and without the need to be out of pocket for a program rebate should be a welcome message to growers as they adapt to the current phase of the market cycle. Taking 30 minutes to explore the ADAMA option with your retailer or ADAMA rep may be a keyway to add profit to your business before the first tire even turns.